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How to use print in marketing your business | Quality Printing London
24 April 2017
Is 2017 the year that you re-evaluate your business marketing strategy?
Reports suggest that PRINT is likely to be on the rise again this year as businesses start to evaluate the long-term effectiveness of their digital marketing campaigns. Whilst there are many benefits to using digital channels, some businesses are seeing less sales conversions than they were with print-based marketing, such as direct mail outs.
There are a number of reasons for this but a saturation in the digital market and consumers’ preference for reading physical copies rather than on screen text is certainly a contributing factor, as is print’s ability to stand out using unique and eye-catching processes such as foiling, embossing and tactile materials.
In fact the possibilities for making your business stand out in print are endless, which is why you should make 2017 the year you start to utilise its marketing potential alongside your digital campaigns.
Not sure where to start? Take a look at our video above for some tips on the different ways you can use print in marketing your business…
To discus your next print project with us call 020 7407 2875 or email sales@solways.co.uk – we would love to help.
Solways Printers offers print processes away from the mainstream. Our specialities encompass specialist print processes: duplexed (THICK) business cards, triplexed (EXTRA THICK) business cards, watermarking, foil blocking, embossing, digital embossing, indigo digital, die-cutting, thermography, lithography, book production and magazines.
