WISE WORDS OF PRINT – International print day 2015 | Solways quality printing London

14 October 2015

WISE WORDS OF PRINT

The Persuasiveness of Quality – from a sample book entitled, “Strathmore Alexandra Japan (1929)”

Quality in printing in not an extravagant indulgence. It is in fact a necessity of advertising that must pay its way.

The more vital the need of returns from your printed matter, the greater the necessity that it possess the persuasiveness of quality.

You think of your printed matter as so many thousand pieces to be sent to a list.

But the list is compiled of individual Tims and Barry’s or John’s and Gilly’s who see but one copy apiece. They do not know how large an edition you have printed. They do not know that such and such a printer would have done the job for less money. They do not know, nor do they care, anything at all about the expenses, difficulties, or printing problems involved in getting out your printed matter.

They only know that in their hands is a booklet – one booklet.

They are either impressed or unimpressed.

In that one copy is your opportunity.

Make that one copy rise to it.